| 000 | 00726 a2200205 4500 | ||
|---|---|---|---|
| 010 | _aENG-89118 | ||
| 020 |
_a9780195693072 _c545.00 |
||
| 035 | _aEN-72651 | ||
| 037 | _bDBAD / PUB | ||
| 082 | 1 | 4 | _a658.802 |
| 090 |
_c10326 _d10326 |
||
| 100 | 1 | _aScaria, Arul George | |
| 245 | 1 |
_aAmbush marketing : _bgame within a game / _cby Arul George Scaria |
|
| 260 |
_aNew Delhi _bOxford University Press _c2008 |
||
| 270 |
_aYMCA Library Building, Jai Singh Road _bNew Delhi _e110 001 |
||
| 300 |
_axvii, 217p. _c23 cm (Hb) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 942 |
_adpl _cEN _k658.802 / SCA |
||
| 999 |
_c10067 _d10067 |
||