000 01295nam a22003017a 4500
999 _c100125
_d100125
005 20230719114806.0
010 _a1617EN ENG-115226 ENG-137459
020 _a9789351506430
_c650.00
035 _aB-654225-229
035 _aB-667881
035 _aEN-98758 EN-120991
037 _bTechniz
037 _bDBAD/PUB
082 0 0 _a302.2072
100 _aMytton, Graham
245 1 0 _aMedia audience research:
_cby Graham Mytton, Peter Diem [and] Piet Hein van Dam
_ba guide for professionals /
250 _a3rd ed
260 _aNew Delhi
_bSAGE Publications
_c2016
270 _aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road
_bNew Delhi
_e110044
300 _axvi,281p.
_c24cm(pbk)
500 _aIncludes bibliographical references and index
650 _aMass media
_xResearch
_xMethodology.
700 _aDiem, Peter
700 _aDam, Peet Hein van
942 _2ddc
_cEN
_h302.2072
_mMYT