000 00725nam a22002177a 4500
005 20160607112529.0
010 _aENG-115223
020 _a9789351503903
_c495.00
035 _aEN-98755
037 _bDBAD/PUB
082 0 0 _a658.827
100 _aAaker, David
245 1 0 _aAaker on branding :
_cby David Aaker
_b20 principles that drive success /
260 _aNew Delhi
_bSAGE Publications
_c2015
270 _aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road
_bNew Delhi
_e110044
300 _axiv,235p.
_c22cm(pbk)
500 _aIncludes bibliographical references and index
650 _aBrand name product
_x Management
650 _aBranding (markting)
942 _2ddc
_cEN
_h658.827
_mAAK
999 _c100120
_d100120