Agri-input marketing in India /

By Venugopal, Pingali.
New Delhi SAGE Publications 2014 .
xx,246p. : , Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). 24cm(pbk).
9788132117711

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By द्विवेदी , विद्याधर.
कानपूर चिन्तन प्रकाशन 1997 .
160पृ. 20सेमी (सजिल्द).

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Agri-input marketing in India /

तूफ़ान के बाद /