The new emerging market multinationals : four strategies for disrupting markets and building brands /

By Chattopadhyay, Amitava.
New Delhi Tata McGraw-Hill 2012 .
xii,335p. , Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways. 24cm(Hb).
9781259029226 | 1259029220

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हिंदी : भाषा, राजभाषा और लिपि /

By पंचाल, परमानन्दं.
नई दिल्ली हिंदी बुक सेंटर 2001 .
195पृ. 21सेमी(सजिल्द ) .
8185244618

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The new emerging market multinationals : four strategies for disrupting markets and building brands /

हिंदी : भाषा, राजभाषा और लिपि /