Reputation rules : strategies for building your company's most valuable asset /

By Diermeier, Daniel.
New Delhi Tata McGraw-Hill 2011 .
xviii, 295p. : , Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities. 24cm (pbk).
9781259002939 | 1259002934

]]> Place hold on Reputation rules :

समझौतों का देश /

By पाठक, अलका .
नई दिल्ली किताबघर 1995 .
112पृ. 17सेमी (सजिल्द).
817016298

]]> Place hold on समझौतों का देश /

Delhi Public Library Search for 'an:47658'

Reputation rules : strategies for building your company's most valuable asset /

समझौतों का देश /