Delhi Public Library Search for '(su:{Consumers})'

Aesthetics in marketing /

By Baisya, Rajat K..
New Delhi Response Books( Sage) 2008 .
313p. , Includes bibliographical references and index 22cm (pbk).
9788178297569

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How customers like to buy /

By Deery, Steve .
New Delhi Westland Books 2007 .
164p. 22cm (pbk).
9788189975227

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Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing /

By Azevedo, Abaete De .
New Delhi Tata McGraw-Hill Publishing 2009 .
xi, 226p. , Includes index 22cm (pbk) .
0070140758 | 9780070140752

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The social psychology of consumer behaviour /

By Bagozzi, Richard P..
New Delhi Tata McGraw Hill 2010 .
x,222p.: , includes bibliographical references and index 22 cm (pbk).
9780070700598 | 0070700591

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Consumer behaviour /

By Balasubramaniam, D..
Karodachery Aruna Pathippagam 2008 .
100p. 21cm (pbk).

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Darwin’s brands : adapting for success /

By Halve, Anand Bhaskar,.
New Delhi Sage Publications 2012 .
xvii,168p. , Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. 24cm(pbk).
9788132107156

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Consumer culture, modernity and identity /

Delhi SAGE Publications 2014 .
xl,399p. , Includes bibliographical references and index 22cm(Hb).
9788132111276

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The retail handbook : helping you achieve your potential in retail /

By Welfare, Antony.
Mumbai Jaico Publishing House 2013 .
xviii,187p. : 23cm(pbk).
9788184955033

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Effective advertising : understanding when, how, and why advertising works /

By Tellis, Gerard J..
New Delhi Sage Publications 2004 .
201p. : , Includes index 22cm(pbk).
8178293706

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