Delhi Public Library Search for '(su:{Advertising.})'

9 secrets of advertising

By Sehgal, Ram.
New Delhi Tata McGraw-Hill Publishing, 2007 .
xii, 114 p. 23 cm. (Pbk).
0070611300

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Instant leads

By Sugars, Bradley J..
New Delhi Tata McGraw-Hill Publishing 2007 .
xix, 173p. , Includes bibliographical references 23 cm..
007065980X

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Instant advertising

By Sugars, Bradley J..
New Delhi Tata McGraw-Hill Publishing 2007 .
xii, 249p. 23 cm.(Pbk).
0070659824

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Instant promotions

By Sugars, Bradley J..
New Delhi Tata McGraw-Hill Publishing 2007 .
xx, 141p. 23 cm.(Pbk).
0070659877

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Advertising and promotion /

By Malviya, Subhash.
New Delhi Adhyayan Publishers & Distributors 2007 .
vi, 226p. , Includes bibliographical references and index 22 cm.(Hb).
8184350910

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Advertising management /

By Malviya, Subhash.
New Delhi Adhyayan Publishers and Distributors 2007 .
v, 224p. , Includes bibliographical references and index 22 cm.(Hb).
8184350899

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Marketing communications industry : entrepreneurial case studies /

By Jain, Gautam Raj..
New Delhi Response Books, 2008 .
xiii, 189p. , Includes bibliographical references and index. 20 cm.(pbk).
9788178298689

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Advertisement management /

By Jagdish Chandra .
New Delhi Omega Publications 2008 .
v, 288p. , Includes index 22cm (Hb) .
9788184550474

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Advertising and promotions: an IMC perspective /

By Shah, Kruti.
New Delhi Tata McGraw-Hill Publishing 2009 .
xxx, 978p. , Includes index 24 cm. (Pbk).
9780070080317 | 0070080313

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Sales and advertisement management /

By Rajkumar, S. .
New Delhi S. Chand 2009 .
182p. 25cm (pbk) .
9788121930673 | 8121930677

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Advertising and media management /

New Delhi Alfa Publications 2009 .
vi, 292p. , Includes index 22cm (Hb) .
9788190738545

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Differentiate or die: survival in our era of killer competition /

By Trout, Jack.
Chennai Westland 2008 .
x, 262p. , Includes index 22cm (pbk) .
9788189975722

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Advertising & marketing in rural India: language, culture, and communication /

By Bhatia, Tej K. .
New Delhi Macmillan India 2007 .
xxvii, 327p.: , Includes bibliographical references and index. 25 cm(Hb).
0230633897 | 9780230633896

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Pragati's advertising, sales promotion and CRM /

By Agarwal, P.K. .
Meerut Pragati Bhawan 2009 .
xii, 492p.: , Includes glossary and index 24cm (pbk).
9788183987646

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R.K. Swamy : his life and times : from humble village origins to the top rungs of a contemporary profession /

Chennai : Srinivasan K. Swamy : | Distributed by East West Books, 2007 .
1 v. (various pagings) : 30 cm (Hb).

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Art of advertising /

By Mahapatra, Arun .
New Delhi Lotus Press 2009 .
vi, 164p. , Includes bibliographical references 22cm (pbk) .
9788183822053

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Repositioning: marketing in an era of competition, change, and crisis /

By Trout, Jack.
New Delhi Tata McGraw Hill 2010 .
iv,217p. : , includes index 22 cm (pbk).
9780070700482 | 0070700486

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Essentials of e-commerce technology /

By Rajaraman, V..
New Delhi PHI Learning 2009 .
xiii,246p.: , Includes references and index 24cm (pbk).
9788120339378

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Advertising and personal selling: a comprehensive textbook on advertising & presonal selling for all university courses /

By Kapoor, Neeru.
New Delhi Pinnacle 2009 .
xiv, 345p. , Includes bibliographical references 25cm (pbk) .
9788190445443

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E-commerce and web design principles /

By Suryakala, M..
Chennai Sams Publishers 2008 .
107p.: 21cm (pbk).
9788190733847

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Advertising and personal selling /

By Gupta C. B..
New Delhi Sultan Chand & Sons 2010 .
Various pagings , Includes bibliographical references 24cm (pbk).
9788180547587

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Advertising and sales promotion /

By Kalaivani, V..
Thiruvarur Pragatheeshwaran Publication 2007 .
89p. 20cm (pbk).
8190735780 | 9788190735780

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Advertising and public relations research /

New Delhi PHI Learning 2010 .
viii,327 p. : , Includes bibliographical references and index. 24cm (pbk).
9788120341364

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Advertising media planning /

By Sissors, Jack Zanville.
New Delhi Tata McGraw-Hill 2010 .
xiv, 480 p. : , Introduction to media planning : the art of matching media to the advertiser’s marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning. 24 cm (pbk).
9780071071017 | 0071071016

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FCB-Ulka brand building advertising : concepts and cases :case book II /

By Parameswaran, M.G..
New Delhi Tata McGraw Hill 2011 .
xiii,200p. : , Includes bibliographical references 28 cm (pbk).
9780070707139 | 007070138

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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency /

By Sugiyama, Kotaro..
New Delhi Tata McGraw Hill 2011 .
xxiv,310p.: , The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch. 22cm.(pbk).
9780071332491 | 0071332499

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The ultimate guide to facebook advertising : how to access 600 million customers in 10 minutes /

By Marshall, Perry.
New Delhi Tata McGraw Hill 2011 .
xvii,268p. : , Tired of social marketing? -- Facebook's move to rule the world -- Is Facebook for me? -- A few fundamentals -- Ten minutes to your first ad -- Batten down the hatches -- Selling on the front porch -- Targeting -- That quirky little image is everything -- Nobody ever regretted mastering this $10,000 per hour skill -- The well-paid Facebook anthropologist -- We who are about to die salute you -- CPM biding strategies that get you even more clicks for less money. 25cm(pbk).
9781259005251 | 1259005259

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Power sales writing : using communication to turn prospects into clients /

By Hershkowitz-Coore, Sue.
New Delhi Tata McGraw-Hill 2012 .
xiii, 225p. , Includes index. 22cm(pbk).
9781259029042

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
New Delhi Tata McGraw Hill 2013 .
xliii, 1016p. , Includes index 24cm(pbk).
9781259026850 | 125902685x

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
New Delhi Tata McGraw Hill 2012 .
xxxiii, 1075p. , includes index 24cm (pbk).
9780070144965 | 0070144966

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Understanding India : cultural influences on Indian television commercials /

By Chattopadhyay, Rohitashya.
New Delhi Sage Publications 2014 .
xi,175p. , Includes bibliographical references and index 22cm(pbk).
9788132113928

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Youtube marketing power : how to use video to find more prospects, launch your products and reach a massive audience /

By Miles, Jason G..
New Delhi McGraw Hill Education 2014 .
xvii, 231p. : , Includes index 23cm(pbk).
9789339214197 | 9339214196

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Indian advertising : laughter and tears : 1950 to 2013 /

By Chaudhuri, Arun.
New Delhi Niyogi Books 2014 .
388p. , Sequel to: Indian advertising : 1780 to 1950. | Includes bibliographical references and index. 23cm(pbk).
9789383098477

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इनसाइड लाइव : एक मीडियाकर्मी की डायरी /

By मंडलोई, लीलाधर .
पंचकुला आधार प्रकाशन 2006 .
160पृ. 21सेमी (सजिल्द).
817675160

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विज्ञापन : निर्माण और प्रकिया /

By निशांत सिंह .
दिल्ली समय प्रकाशन 2000 .
144पृष्ठ. 20सेमी(सजिल्द).
8186704752

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जनसंपर्क विज्ञापन एवं प्रसार माध्यम /

By पन्त, एन.सी..
नई दिल्ली तक्षशीला प्रकाशन 2004 .
103पृष्ठ. 20सेमी(सजिल्द).
8179650561

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मीडिया के सामाजिक सरोकार /

By निशांत सिंह .
नयी दिल्ली राधा पब्लिकेशन 2007 .
103पृ. 20सेमी (सजिल्द).
8174874933

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विज्ञापन की दुनिया /

By शर्मा, कुमुद .
नई दिल्ली प्रतिभा प्रतिष्ठान 2004 .
150पृ. 20सेमी(सजिल्द).
8188266272

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Advertising Management /

By Narayan, B..
New Delhi A.P.H. Publishing Corporation 1998 .
vi, 301p. : , Includes index 25cm(Hb).
8170249538

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Social Marketing /

By Jha, S.M..
Mumbai Himalaya Publishing House 1999 .
293p. , Includes bibliographical reference 22cm(Hb).

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Internet marketing : foundations & applications /

By Siegel,Carolyn.
Boston Houghton mifflin compnay 2006 .
xviii,386p. : , Includes notes 23cm(Hb).
9780618519996

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Tourism-marketing and development /

By Negi, Jagmohan.
New Delhi Taxshila Prakashan 2000 .
240p. 18cm(Hb).
8185727643

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Effectiveness of advertising /

By Patnaik, U. C..
New Delhi Sonali Publications 2005 .
vii,229p. , Includes bibliographical references and index 22cm(Hb).
8188836621

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How to do you own P.R. : geeting the right publicity for your organisation /

By Phillipson, Ian.
Mumbai Jaico Publishing House 1998 .
128p. : , includes index. 21cm(Hb).
8172246889

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Behind powerful brands : from strategy to compaign /

By Jones, John Philip.
New Delhi Tata McGraw Hill Publshing 2000 .
321p. 21cm(Hb).
0074636642

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Hotel Marketing /

By Jha, S.M.
New Delhi Himalaya Publishing House 1998 .
328p. : , Includes bibliographical references. 21cm(Hb).

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The (un)common sense of advertising : getting the basics right /

By Tiwari, Sanjay.
New Delhi Response Books 2003 .
322p. : , Includes bibliographical references and index 23cmHb).
8178292173

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Promotion management /

By Chunawala, S.A..
Mumbai Himalaya Publishing House 1998 .
325p. : 20cm(Hb).

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Advertising as a career /

By Banerjee, Subrata.
New Delhi National Book Trust, India 1996 .
217p. , Includes bibliographical reference 20cm(Hb).
8123715978

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Advertising and sales management /

By Mittal, V. K..
New Delhi Arya Publishing 2005 .
various pagings 24cm(Hb).
8182960193

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