TY  - BOOK
AU  - Trott, Sangeeta
AU  - Sople, Vinod V.
TI  - Brand equity: an Indian perspective 
SN  - 9788120351769
U1  - 658.827 
PY  - 2016///
CY  - Delhi
PB  - PHI Learning
N1  - Includes index
ER  -