Spiro, Rosann L. creator Rich, Gregory A. Stanton, William J. text Noida McGraw Hill Education 2015 13th ed monographic xxiii,584p. 26cm(pbk) by Rosann L.Spiro, Gregory A. Rich [and] William J. Stanton "The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher. Includes bibliographical references and index. Sales management 658.81 9789339221768 9339221761 ENG-114471 DBAD/PUB 20160121101916.0