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  <titleInfo>
    <title>International marketing management</title>
    <subTitle>an Indian perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Varshney, R.L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bhattacharyya,B.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Sultan Chand</publisher>
    <dateIssued>2012</dateIssued>
    <edition>24th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>670,A-82p. 25cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by R.L. Varshney [and] B. Bhattacharyya</note>
  <classification authority="ddc">658.848</classification>
  <identifier type="isbn">9788180548727</identifier>
  <identifier type="lccn">ENG-114061</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20151208142345.0</recordChangeDate>
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