TY  - BOOK
AU  - Capon, Noel
AU  - Siddharth Shekhar Singh
TI  - Managing marketing : : a concise approach 
SN  - 9788126548521
U1  - 658.2 
PY  - 2015///
CY  - New Delhi 
PB  - Wiley India
N1  - Includes index
ER  -