TY  - GEN
AU  - Velayudhan, Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer 
SN  - 9788178297491
U1  - 658.800954091734 
PY  - 2007///
CY  - New  Delhi
PB  - Response (Sage Publications)
N1  - Includes bibliographical references
ER  -