00792 a2200217 4500 ENG-88926 9788178297491 295.00 EN-72459 DBAD / PUB 658.800954091734 9665 9665 Velayudhan, Sanal Kumar Rural marketing : targeting the non-urban consumer / by Sanal Kumar Velayudhan 2nd ed New Delhi Response (Sage Publications) 2007 B 1/11, Mohan Cooperative Indl. Area, Mathura Road, New Delhi 110 044 249p. : 22cm (pbk ) Includes bibliographical references dpl EN 658.800954091734 / VEL 9490 9490 0 0 ddc 0 1 NFIC DBAD DBAD DBAD/PUB 295.00 0 658.800954091734 EN-72459 2008-09-15 00:00:00 1 10476 295.00 2008-09-15 EN