00578    a2200169   4500010001400000020002600014035001300040037001600053082002100069100002800090245008500118250001100203260005100214270007700265300002600342500004000368  aENG-88926  a9788178297491c295.00  aEN-72459  bDBAD /  PUB  a658.800954091734  aVelayudhan, Sanal Kumar  aRural marketing :btargeting the non-urban consumer /cby Sanal Kumar Velayudhan  a2nd ed  aNew  DelhibResponse (Sage Publications)c2007  aB 1/11, Mohan Cooperative Indl. Area, Mathura Road,bNew  Delhie110 044  a249p. :c22cm  (pbk )  aIncludes bibliographical references