02111nam a22002537a 450000500170000001000150001702000260003203500130005803700130007108200130008410000170009724500930011426000460020727000820025330000250033550000200036052012350038065000340161565000170164970000210166694200270168799900170171495201260173120150602163957.0  aENG-112737  a9789350099858c599.00  aEN-96269  bDBAD/PUB  a658.4063  aRadjou, Navi  aFrugal innovation : cby Navi Radjou [and] Jaideep Prabhubhow to do better with less /   aGurgaon bHachette Book Publishing c2015  a4th & 5th Floors, Corporate Centre, Plot No.94, Sector-44, bGurgaon e122003  axxii,252p.c23cm(Hb)  aIncludes index   aWith a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today’s cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author’s six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.  aCreative ability in business.  aThriftiness.  aPrabhu, Jaideep   2ddccENmRADh658.4063  c93113d93113  001040718NFICaDBADbDBADd2015-04-22eDBAD/PUBg599.00l0o658.4063 RADpEN-96269r2015-04-22 00:00:00t1v599.00yEN