01994nam a22002417a 4500 20150602163957.0 ENG-112737 9789350099858 599.00 EN-96269 DBAD/PUB 658.4063 Radjou, Navi Frugal innovation : by Navi Radjou [and] Jaideep Prabhu how to do better with less / Gurgaon Hachette Book Publishing 2015 4th & 5th Floors, Corporate Centre, Plot No.94, Sector-44, Gurgaon 122003 xxii,252p. 23cm(Hb) Includes index With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today’s cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author’s six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less. Creative ability in business. Thriftiness. Prabhu, Jaideep ddc EN RAD 658.4063 93113 93113 0 0 0 1 NFIC DBAD DBAD 2015-04-22 DBAD/PUB 599.00 0 658.4063 RAD EN-96269 2015-04-22 00:00:00 1 599.00 EN