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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>a user's perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Venugopal, Pingali</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Noida</placeTerm>
    </place>
    <publisher>McGraw Hill Education</publisher>
    <dateIssued>2015</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>xvii,261p. 24cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Pingali Venugopal </note>
  <note>Includes index </note>
  <classification authority="ddc">658.83</classification>
  <identifier type="isbn">9789339219116</identifier>
  <identifier type="isbn">9339219112</identifier>
  <identifier type="lccn">ENG-112475</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
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