01377nam a22002537a 450000500170000001000150001702000260003202000230005803500130008103700130009408200120010710000160011924500970013526000400023227000560027230000270032850000200035550505220037565000320089765000260092994200260095599900170098195201250099820150415114618.0  aENG-112470  a9789339219468c550.00  a9339219465c550.00  aEN-96002  bDBAD/PUB  a658.872  aWright, Ted  aFizz : cby Ted Wrightbharness the power of word of mouth marketing to drive brand growth /  aNoida bMcGraw Hill Educationc2015  aB-4, Sector-63, Gautam Budh Nagar, bNoida e201301  axviii,221p.c24cm(pbk)  aIncludes index   aAcknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.  aCommunication in marketing.  a Branding (Marketing)  2ddccENmWRIh658.872  c92739d92739  001040718NFICaDBADbDBADd2015-04-07eDBAD/PUBg475.00l0o658.872 WRIpEN-96002r2015-04-07 00:00:00t1v475.00yEN