TY  - BOOK
AU  - Wright, Ted
TI  - Fizz : : harness the power of word of mouth marketing to drive brand growth 
SN  - 9789339219468
U1  - 658.872 
PY  - 2015///
CY  - Noida 
PB  - McGraw Hill Education
KW  - Communication in marketing
KW  -  Branding (Marketing)
N1  - Includes index; Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing
ER  -