01261nam a22002417a 4500 20150415114618.0 ENG-112470 9789339219468 550.00 9339219465 550.00 EN-96002 DBAD/PUB 658.872 Wright, Ted Fizz : by Ted Wright harness the power of word of mouth marketing to drive brand growth / Noida McGraw Hill Education 2015 B-4, Sector-63, Gautam Budh Nagar, Noida 201301 xviii,221p. 24cm(pbk) Includes index Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. Communication in marketing. Branding (Marketing) ddc EN WRI 658.872 92739 92739 0 0 0 1 NFIC DBAD DBAD 2015-04-07 DBAD/PUB 475.00 0 658.872 WRI EN-96002 2015-04-07 00:00:00 1 475.00 EN