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  <titleInfo>
    <title>International marketing</title>
    <subTitle>text and cases</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Paul, Justin</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Kapoor, Ramneek</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
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    <publisher>Tata McGraw-Hill Publishing</publisher>
    <dateIssued>2008</dateIssued>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>xvii, 379p.: 24cm  (pbk )</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Justin Paul [and] Ramneek Kapoor</note>
  <note>Includes index</note>
  <classification authority="ddc">658.84</classification>
  <identifier type="isbn">9780070635883</identifier>
  <identifier type="lccn">ENG-88712</identifier>
  <identifier type="stock number">DBAD /  PUB</identifier>
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