00797    a2200229   4500010001400000020002300014035001300037037001600050082001000066090001500076100002100091245010900112250001200221260004400233270004700277300003000324500002000354700001800374942002500392999001500417952013500432  aENG-88740  c395.00a8120333055  aEN-72273  bDBAD /  PUB14a659.1  c9280d92801 aClow, Kenneth E.1 aIntegrated advertising, promotion, and marketing communications/c by Kenneth E. Clow [and] Donald Baack  a3rd ed.  aNew DelhibPrentice-Hall of Indiac2007  aM-97, Connaught CircusbNew Delhie110 001  axix, 515 p.c28 cm. (Pbk)  aIncludes  index1 aBaack, Donald  adplcENk659.1 / CLO  c9113d9113  00102ddc40718NFICaDBADbDBADeDBAD/PUBg395.00l0o659.1 CLOpEN-72273r2008-09-15 00:00:00t1u10069v395.00w2008-09-15yEN