TY  - GEN
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8120333055
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
N1  - Includes  index
ER  -