00530nam a22001697a 450000500170000001000150001702000260003203500130005803700130007108200120008410000270009624500830012326000400020627000540024630000200030050000400032020150113113059.0  aENG-111469  a9788174877178c550.00  aEN-95001  bDBAD/PUB  a338.521  aJain, Siddhartha Mohan  aValue based pricing in changing marketing scenario /bby Siddhartha Mohan Jain  aNew DelhibRadha Publicationsc2011  a4231/1, Ansari Road, DaryaganjbNew Delhie110002  a194p.c22cm(Hb)  aIncludes bibliographical references