TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9789339205263
U1  - 658.802 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -