00685nam a22002177a 450000500170000001000150001702000260003202000230005803500130008103700130009408200120010710000230011924501050014225000110024726000430025827000500030130000330035150000190038465000280040370000360043120150113114435.0  aENG-111451  a9789339205263c650.00  a933920526xc650.00  aEN-94983  bDBAD/PUB  a658.802  aWalker, Orville C.  aMarketing strategy :cby Orville C. Walker, Jr. [and] John w. Mullinsba decision-focused approach /  a7th ed  aNew DelhibMcGraw Hill Educationc2014  aP-24, Green Park ExtensionbNew Delhie110016  axv, 352p. :c26cm(pbk)bill.  aIncludes index  aMarketing xManagement.  aMullins, John W.q(John Walker)