TY  - BOOK
AU  - Ghai,R.K.
AU  - Gurpartap Singh
TI  -  Consumer behaviour: a practical orientation 
SN  - 9789351428619
U1  - 658.8342 
PY  - 2014///
CY  - Mumbai
PB  - Himalaya Publishing House
N1  - Includes bibliographical references
ER  -