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  <titleInfo>
    <title>Indian advertising</title>
    <subTitle>laughter and tears : 1950 to 2013</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Chaudhuri, Arun</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Niyogi Books</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>388p.  23cm(pbk) ill.(b&amp;w,col.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Arun Chaudhuri</note>
  <note>Sequel to: Indian advertising : 1780 to 1950.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Advertising</topic>
    <geographic>India</geographic>
    <topic>History</topic>
  </subject>
  <classification authority="ddc">659.10954</classification>
  <identifier type="isbn">9789383098477</identifier>
  <identifier type="lccn">ENG-111321</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20141211161429.0</recordChangeDate>
  </recordInfo>
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