TY  - BOOK
AU  - Ruttenberg, Arie
AU  - Maital, Shlomo
TI  - Cracking the creativity code: the zoom in/zoom out/zoom in framework for creativity, fun, and success 
SN  - 9788132119685
U1  - 153.35 
PY  - 2014///
CY  - New Delhi
PB  - SAGE Publications
KW  - Creative ability
KW  - Success
N1  - Includes bibliographical references and index; Dedication -- The last chapter : how come nobody -- Your brain as a PC -- Your imagination : the tool that is beyond our imagination -- Taking the imagination elevator to the land of unlimited possibilities -- Creativity in action: stories to aspire and inspire -- So-- how in the world do you create? -- Build your creativity muscles : 10 exercises for heavy-lifting change-the- world innovators -- What scholars know about creativity : a journey through the literature -- On becoming walter mitty : the fun of imagining -- About us : Shlomo, Arie and zizozi -- Epilog -- Index
ER  -