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  <titleInfo>
    <title>Cracking the creativity code</title>
    <subTitle> the zoom in/zoom out/zoom in framework for creativity, fun, and success</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ruttenberg, Arie</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Maital, Shlomo</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>viii,157p. 23cm(pbk)</extent>
  </physicalDescription>
  <tableOfContents>Dedication -- The last chapter : how come nobody -- Your brain as a PC -- Your imagination : the tool that is beyond our imagination -- Taking the imagination elevator to the land of unlimited possibilities -- Creativity in action: stories to aspire and inspire -- So-- how in the world do you create? -- Build your creativity muscles : 10 exercises for heavy-lifting change-the- world innovators -- What scholars know about creativity : a journey through the literature -- On becoming walter mitty : the fun of imagining -- About us : Shlomo, Arie and zizozi -- Epilog -- Index.</tableOfContents>
  <note type="statement of responsibility">Arie Ruttenberg [and] Shlomo Maital</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Creative ability</topic>
  </subject>
  <subject>
    <topic>Success</topic>
  </subject>
  <classification authority="ddc">153.35</classification>
  <identifier type="isbn">9788132119685</identifier>
  <identifier type="lccn">ENG-111080</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
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    <recordChangeDate encoding="iso8601">20141015124646.0</recordChangeDate>
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