01300nam a22002177a 450000500170000001000150001702000260003203500130005803700130007108200110008410000210009524501480011626000390026427000640030330000260036750000510039350505840044465000220102865000130105070000190106320141015124646.0  aENG-111080  a9788132119685c425.00  aEN-94612  bDBAD/PUB  a153.35  aRuttenberg, Arie  aCracking the creativity code :cArie Ruttenberg [and] Shlomo Maitalb the zoom in/zoom out/zoom in framework for creativity, fun, and success /  aNew DelhibSAGE Publicationsc2014  aB1/I-1 Mohan Cooperative Industrial AreabNew Delhie110044  aviii,157p.c23cm(pbk)  aIncludes bibliographical references and index.  aDedication -- The last chapter : how come nobody -- Your brain as a PC -- Your imagination : the tool that is beyond our imagination -- Taking the imagination elevator to the land of unlimited possibilities -- Creativity in action: stories to aspire and inspire -- So-- how in the world do you create? -- Build your creativity muscles : 10 exercises for heavy-lifting change-the- world innovators -- What scholars know about creativity : a journey through the literature -- On becoming walter mitty : the fun of imagining -- About us : Shlomo, Arie and zizozi -- Epilog -- Index.  aCreative ability.  aSuccess.  aMaital, Shlomo