TY  - BOOK
AU  - Venugopal, Pingali
AU  - Kaundinya, Ram
TI  - Agri-input marketing in India
SN  - 9788132117711
U1  - 338.10954 
PY  - 2014///
CY  - New Delhi
PB  - SAGE Publications
KW  - Agricultural industries
KW  - India
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects)
ER  -