Venugopal, Pingali creator Kaundinya, Ram text New Delhi SAGE Publications 2014 monographic xx,246p. : 24cm(pbk) ill. Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). by Pingali Venugopal [and] Ram kaundinya Includes bibliographical references and index Agricultural industries India Marketing 338.10954 9788132117711 ENG-110833 ENG-138360 DBAD/PUB 20231113110638.0