TY  - BOOK
AU  - Srinivasa  Rao, M.V.S. 
TI  - Customer relationship management
SN  - 9788189630768
U1  - 658.812 
PY  - 2013///
CY  - New Delhi
PB  - Global Research Publications
KW  -  Customer relations
KW  - Management
KW  - Customer relations
KW  - India
N1  - Originally presented as the author's thesis (Ph. D.)--Andhra University, 2010; Includes bibliographical references (p. [297]-315)
ER  -