a new way of linking creativity and strategic planning to discover great business opportunities Johnston, Robert E. creator Bate, Douglas J. New Delhi Prentice-Hall of India 2007 xviii, 286 p. : 23 cm (Hb) ill. by Robert E. Johnston [and] J. Douglas Bate Includes index. 658.4012 9788120333116 ENG-88592 DBAD / PUB