TY  - GEN
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Advertising: principles & practice 
SN  - 9788120333048
U1  - 659.1 
PY  - 2007///
CY  - New  Delhi
PB  - Prentice-Hall of India
N1  - Includes index
ER  -