TY - GEN AU - Aubuchon,Norbert TI - The anatomy of persuasion SN - 9788120333109 U1 - 658.4052 PY - 2007/// CY - New Delhi PB - Prentice-Hall of India KW - Negotiation in business KW - Persuasion (Psychology) KW - Persuasion (Rhetoric) KW - Selling KW - Leadership N1 - Includes index ER -