TY  - BOOK
AU  - Barringer,  Bruce R.
TI  - Preparing effective business plans: an entrepreneurial approach 
SN  - 9789332536593
U1  - 658.401 
PY  - 2015///
CY  - Noida
PB  - Pearson India
KW  -  Business planning
KW  - Entrepreneurship
KW  -  New business enterprises
KW  - Planning
KW  - Small business
KW  - Planning. 	
N1  - Includes index; Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index
ER  -