an entrepreneurial approach Barringer, Bruce R. creator text Noida 2015 Pearson India monographic 22cm(pbk) 264p. Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index. by Bruce R. Barringer Includes index Business planning Entrepreneurship New business enterprises Planning Small business Planning. 658.401 9789332536593 BAC-EN21 ENG-111698 Techniz dpl DBAD/PUB