TY  - BOOK
AU  - Thompson, Arthur A.
TI  - Crafting and executing strategy: the quest for competitive advantage: concepts and cases 
SN  - 9789339204082
U1  - 658.4012 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - Strategic planning
KW  -  Strategic planning
KW  - Case studies
N1  - Includes index
ER  -