TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L. 
TI  - International marketing
SN  - 9789339204464
U1  - 658.84 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - International Marketing
KW  -  International business enterprises
N1  - Includes index
ER  -