TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L. 
AU  - Mookerjee,Amit
TI  - Consumer behavior: building marketing strategy 
SN  - 9789351344797
U1  - 658.83420973 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  -  Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Consumer behavior
KW  - Case studies
N1  - Includes index
ER  -