TY  - GEN
AU  - Mathieson,Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
SN  - 8120332652
U1  - 658.872 
PY  - 2007///
CY  - New Dehli
PB  - Prentice-Hall of India
N1  - Includes  Index
ER  -