00525    a2200157   4500010001400000020002300014035001300037037001500050082001300065100002500078245005300103260005200156270008100208300002800289500005000317  aENG-88505  a8182201977c600.00  aEN-72038  bDBAD / PUB14a659.1068  aKavita Krishnamurthi1 aAdvertising management/cby Kavita Krishnamurthi  aNew DelhibGlobal Vision Publishing Housec2007  aF-4, 1st Floor, `hari sadan'. 20 Ansari Road, Daryaganj,bNew Dehlie110 002  aviii, 222p.c22cm  (Hb)  aIncludes bibliographical references and index