TY  - BOOK
AU  - Maheshwari, Rajendra P.
AU  - Jindal, Lokesh
TI  - Marketing management: theory and practice for BBA,BBS, BBE, BFA and other under-graduate courses 
SN  - 9789381335536
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - International Book House
ER  -