<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing management</title>
    <subTitle>theory and practice for BBA,BBS, BBE, BFA and other under-graduate courses</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Maheshwari, Rajendra P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Jindal, Lokesh</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>International Book House</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>317p. : 24cm(pbk) ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Rajendra P. Maheshwari [and] Lokesh Jindal</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">9789381335536</identifier>
  <identifier type="isbn"/>
  <identifier type="lccn">ENG-109937</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <identifier type="stock number">K.K.Pub/Ven dpl</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20180309120657.0</recordChangeDate>
  </recordInfo>
</mods>
