TY  - BOOK
AU  - Kaul,Asha
AU  - Desai, Avani
TI  - Corporate reputation decoded: building, managing and strategising for corporate excellence 
SN  - 9788132117742
U1  - 659.2 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications
KW  - Corporations
KW  - Public relations
KW  - India
KW  - Corporate image
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index; An overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation
ER  -