01789nam a22002537a 4500 20140507122653.0 ENG-109819 9788132117742 595.00 EN-93352 DBAD/PUB 659.2 Kaul,Asha Corporate reputation decoded : by Asha Kaul [and] Avani Desai building, managing and strategising for corporate excellence / New Delhi Sage Publications 2014 B1/I-1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110044 xix,300p. 24cm(pbk) Includes bibliographical references and index. An overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation. Corporations Public relations India. Corporate image India. Organizational effectiveness India. Desai, Avani ddc EN KAU 659.2 83844 83844 0 0 0 1 NFIC DBAD DBAD 2014-04-28 DBAD/PUB 595.00 0 659.2 KAU EN-93352 2014-04-28 00:00:00 1 595.00 EN