01703nam a22002297a 450000500170000001000150001702000260003203500130005803700130007108200100008410000140009424501320010826000390024027000770027930000250035650000510038150509110043265000440134365000280138765000410141570000170145620140507122653.0  aENG-109819  a9788132117742c595.00  aEN-93352  bDBAD/PUB  a659.2  aKaul,Asha00aCorporate reputation decoded :cby Asha Kaul [and] Avani Desai bbuilding, managing and strategising for corporate excellence /  aNew DelhibSage Publicationsc2014  aB1/I-1 Mohan Cooperative Industrial Area Mathura RoadbNew Delhie110044  axix,300p.c24cm(pbk)  aIncludes bibliographical references and index.  aAn overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation.  aCorporations xPublic relationszIndia.  aCorporate imagezIndia.  aOrganizational effectivenesszIndia.  aDesai, Avani